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Skip Shuda, Leading the Horse to Water: Pitching Social Media to Organizational Leaders


How do social media professionals show leaders why they should invest in social media for their organizations? In this interactive session, Skip Shuda will lead social media professionals through a discussion of how we can most effectively demonstrate the value of social media to business, non-profit and other leaders.

We’ll work through a series of questions together, using real world prompts to start the conversation on topics like:

  • Is this client ready for Social Media?
  • Reluctant participants. What are the common objections we hear from managers?
  • “Prove it to me.”  How can we demonstrate value to our prospective clients?
  • Setting expectations for social media noobs
  • What is our mission as social media evangelists?




Skip is the founder of Philly Marketing Labs, a Social Media and Internet Marketing Strategy company that partners with growing businesses to provide visibility to profitability using goal-driven dashboards. Skip and his team employ Social and Search channels coupled with community building tactics to drive results.

Skip has a passion for building Internet and software companies and guiding others who seek to do the same. In the mid-90’s he started an eCommerce software company that created one of the world’s first online banking systems for Bank of America. He has provided Web marketing and strategic guidance to brands like Comcast Corporation, The Vanguard Group and Mellon Financial.

Skip serves on the advisory board of a number of technology startups (123Linkit, CityRyde, PlaySay) and teaches entrepreneurship at the Wharton Small Business Development Center.  His volunteer work includes donating time to The Philadelphia Academy, Integral Philly and The Main Social Media Meetup.

Skip has Certificate level training in Integral Theory (study of human perspectives), Holacracy (system of agile governance), Role-based Assessment (team building typology), SEO and Web Analytics. He is currently studying for his black belt in Aikido and lives with his family in suburban Philadelphia.


Connect with Skip on Twitter.


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