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Entrepreneur Track

Ohanarama: Jane Hoffer founder of Ohanarama established connections with mom bloggers prior to launch of her product. The bloggers who Jane developed a relationship with helped her decide to change their name to Ohanarama. Celeb endorsements are awesome but hard to get and social media is another way to reach out to a lot of […]

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B2B Social Media

Establsih your goals and objectives. Types of goals: Brand awareness, lead conversion, customer service, etc. Know your unique selling proposition. What sets you apart from everyone else? Differentiate your product. Make people excited about what you have to offer. Create Personas. Focus both on demographics and psychographics. Know your target market. Understand their language, quirks, […]

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Ohanarama: Safe Social Interaction for Families

Jane Hoffer, the founder of Ohanarama, speaks about the process of creating an online business. Ohanarama was created with the importance of connecting families through modern technology. “We were connecting and having fun but not together,” says Hoffer about games online. The website connects all age groups, from children to older adults. A fun way […]

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Business to Consumer Social Media with Don Lafferty

Connecting with Customers. Conversation=Connectivity Usually businesses use social media to generate more revenue: 78% of people in the US have high speed internet. 25% of all content shared on the internet is done through Facebook – it’s the #2 way of sharing information, email is #1. Establish a social media footprint. Utilize SM outposts to […]

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Bucks County Court House

Doylestown Is The Heart of Bucks County

Bucks County is a great place — in fact, many great places. While Bristol, Bensalem and Croydon, may have little in common with Quakertown, Hilltown and Revere, which may have little in common with New Hope, Washington’s Crossing and Newtown, they’re all part of one great county. Doylestown sits at the heart of it all […]

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