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Facebook – 800 lb. Gorilla

I’d like to start off this bit on Jen Cohen’s “800 lb. Gorilla” by saying that she won my Best Dressed at SoMeBizLife award. Congrats! Now, as for her presentation, it was great! She started off by explaining that Facebook was originally founded as a social network for college students, where they would post updates […]

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Making a Living As a Social Media Professional

This panel discussion in the Social Media Professionals track was moderated by Rick Toone. The professionals leading the session were, Jessica Cohen, Jen Phillips, Eric Lepping, and Kristine Kane. The first question asked really kicked off the session. It was “Why not just hire your nephew with 3,000 Facebook fans as your social media expert?” […]

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Fundamentals of Social Media: Donna Serdula, LinkedIn Essentials

Donna Serdula, the author of “LinkedIn Makeover” showed us how to use LinkedIn as a tool.   What is LinkedIn? –> it’s the world’s largest professional Social Network that’s focused on your career and your industry. (~80% of LinkedIn’s members are decision makers~)   LinkedIn is a tool that helps us establish our professional brand. […]

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SoMeBizLife Introduction

Only the best of conferences start off with the Avengers trailer! Chuck Hall’s introduction to the 2012 SoMeBizLife Conference compared social media use to finding our own superpowers. We weren’t trained for this type of economy, but the “war” has begun and social media can help us handle it. Chuck said that social media is […]

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Business to Consumer Social Media with Don Lafferty

Connecting with Customers. Conversation=Connectivity Usually businesses use social media to generate more revenue: 78% of people in the US have high speed internet. 25% of all content shared on the internet is done through Facebook – it’s the #2 way of sharing information, email is #1. Establish a social media footprint. Utilize SM outposts to […]

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