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B2B Social Media

Establsih your goals and objectives. Types of goals: Brand awareness, lead conversion, customer service, etc. Know your unique selling proposition. What sets you apart from everyone else? Differentiate your product. Make people excited about what you have to offer. Create Personas. Focus both on demographics and psychographics. Know your target market. Understand their language, quirks, […]

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Ohanarama: Safe Social Interaction for Families

Jane Hoffer, the founder of Ohanarama, speaks about the process of creating an online business. Ohanarama was created with the importance of connecting families through modern technology. “We were connecting and having fun but not together,” says Hoffer about games online. The website connects all age groups, from children to older adults. A fun way […]

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Business to Consumer Social Media with Don Lafferty

Connecting with Customers. Conversation=Connectivity Usually businesses use social media to generate more revenue: 78% of people in the US have high speed internet. 25% of all content shared on the internet is done through Facebook – it’s the #2 way of sharing information, email is #1. Establish a social media footprint. Utilize SM outposts to […]

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DelVal Sign SoMeBizLife

Social Media Reporters Will Be Posting Live from SoMeBizLife Conference

Nine social media reporters will be posting live from the SoMeBizLife Conference, May 30, at Delaware Valley College in Doylestown. The social media reporters are university students actively engaged in social media. They are: Anna Becker, Gwynedd Mercy Dara Driscoll, St. Joe’s Jill Hall, Albright Lori Nover, Tulane Maddie Horvath, Villanova Mae Pennington, Villanova Michael […]

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In a Word, “Yes!”

Yes, you can still register for the 2012 SoMeBizLife Conference! Tickets are just $69 while they last. We have fewer than 40 spots left for the event as of Friday, 5/25 at noon. If you want to be part of this year’s conference, don’t delay! Any way you look at it, the 2012 SoMeBizLife Conference, […]

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SoMeBizLife: Experience the Power of Social Networking

Back in the dark days of winter, we started planting seeds that that will bear new fruit beginning May 30 at the 2012 SoMeBizLife Conference, or “Social: Media, Business & Life Conference,” at Delaware Valley College in Doylestown, PA. In my closing comments at the 2011 SoMeBizLife Conference I emphasized the power of relationships. I […]

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