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Author Archive | Anna Becker

Fundamentals of Social Media: Donna Serdula, LinkedIn Essentials

Donna Serdula, the author of “LinkedIn Makeover” showed us how to use LinkedIn as a tool.   What is LinkedIn? –> it’s the world’s largest professional Social Network that’s focused on your career and your industry. (~80% of LinkedIn’s members are decision makers~)   LinkedIn is a tool that helps us establish our professional brand. […]

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Business to Consumer Social Media with Don Lafferty

Connecting with Customers. Conversation=Connectivity Usually businesses use social media to generate more revenue: 78% of people in the US have high speed internet. 25% of all content shared on the internet is done through Facebook – it’s the #2 way of sharing information, email is #1. Establish a social media footprint. Utilize SM outposts to […]

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